Sending the Right Message: 5 Texts That Engage Patients and Grow Your Practice
Does your mind go blank when it comes to texting patients? Then try these five highly effective text templates for better patient engagement.
It’s clear how using text messages can help you grow your practice. The hard part is coming up with what those text messages should say. With that in mind, we’ve put together five text message examples to help you engage your current patients and attract new ones.
1. Appointment Reminders Text Template
Appointment reminders are among the most powerful tools for sustaining your practice. Your staff must get on board with sending appointment reminder text messages to minimize no-shows and gaps in your schedule.
Example: “Hello [PATIENT NAME]. Just a friendly reminder from [BUSINESS NAME] about your appointment on [DATE] at [TIME]. [INSERT ANY SPECIAL APPOINTMENT INSTRUCTIONS]. Reply 1 to confirm, 2 to cancel, or respond here to reschedule.”
2. Follow-Up Appointment Reminders Template
Time flies. Patients will likely forget their follow-up appointments, especially biannual or annual checkups, without a text appointment reminder. Sending a follow-up reminder notifies the patient that they’re due for their visit.
Example: “It’s that time again, [PATIENT NAME]. Don’t forget to schedule your annual checkup with [BUSINESS NAME] soon. Make an appointment at [ONLINE SCHEDULING LINK] or give us a call at [PHONE NUMBER].”
3. Meet-Your-Doctor Text Template
Your new patients will love this one. Sending a “meet-your-doctor” text helps reduce the feeling of anxiety in new patients. It’s much easier for somebody to attend an appointment at an unfamiliar medical practice or speak with a new physician when they’ve already been introduced to their doctor.
Try sharing a photo, credentials, and a favorite hobby or fun fact about the doctor. It’s simple yet effective.
For an even more personal touch, some practices have the doctor pre-record a video to send to each new patient.
Example: “Hi [PATIENT NAME]. My name’s [DOCTOR’S NAME]. I thought I’d take this opportunity to briefly introduce myself before your appointment with me at [BUSINESS NAME]. I went to [UNIVERSITY], where I earned my [CREDENTIALS]. When I’m not in the office, I can usually be found [FAVORITE PASTIME]. See you on [DATE]!”
4. Directions and Parking Instructions Text Template
Have you ever considered texting instructions on how to get to the office?
Directions can be incredibly helpful for new patients for a variety of reasons. GPS isn’t always reliable, and parking lots and suite numbers can confuse first-time visitors.
Sending directions can go a long way in preventing patients from showing up to their appointment feeling stressed out. Plus, having directions ahead of time helps patients show up on time.
Example: “Hello! To get to the [BUSINESS NAME], [INSERT DIRECTIONS]. You can find parking [INSERT PARKING INFO]. If you have any trouble finding us, please give us a call at [PHONE NUMBER].”
5. Requesting Feedback Text Template
How often do you ask patients to rate their recent visit?
If you’re not already asking for feedback, then you should be. We recommend asking patients for a rating between 1-5 stars. If a patient gives you a 4- or 5-star review, you can send them a link to review your practice online.
Online reviews on platforms like Google, Facebook, and Yelp provide incredible social proof, help you climb online search rankings, and help you grow your practice faster than ever before.
Example: “Hi [PATIENT’S NAME]. You recently had an appointment with [DOCTOR’S NAME]. We’d love to hear your feedback. How would you rate your recent visit with us out of 5 stars?”
Automate Patient Reminders
We hope you found these sample patient reminders helpful for texting patients.
Remember, texting appointment reminders is HIPAA compliant as long as the texts don’t contain personal information and the patient opts to receive the messages.
With that in mind, implement each of these examples into your practice to start seeing results immediately. Better yet, have patient engagement software like Zingit automate appointment reminders for you.
Want to learn more about how Zingit can help you grow your practice?
Schedule a quick demo with the best chiropractic growth software on the market today.