For small business owners looking to grow their business, there is no shortage of ideas for growth. This might make it hard to develop a clear strategy to move forward. By doing too many things all at once, there is a risk of doing none of them well. There are several ways to get more chiropractic patients, but some are better than others. Here are five proven ways to grow your practice.
1. Try to Grow
Many practices are fine with their current situation, but if you would like to expand your client base, the first steps are deciding what you want to do and creating an action plan. But what would this action plan entail? For starters, describe the client that you are trying to gain. Is your target demographic an individual who is new to going to a chiropractor or an existing patient who is unhappy with their current provider? The answer might be both, but the strategy for each will differ in slight ways. New patients will need education about what to expect and the positive impact that it can have on their wellbeing. Existing patients will want a focus on services, such as scheduling, billing, and communication. It is important to set a goal at this point too. How many new clients each week would make this effort successful?
2. Communicate through a Framework
Even with all the strategies for marketing available, direct mail is still a highly effective way to communicate. But there needs to be more than just a flier in the mail; there must be a digital infrastructure that supports ongoing, effective communications with current and future clients. The digital infrastructure of websites and social media accounts shouldn’t take too much time or money to create, but they are essential for growing the client base.
3. Make It Automatic
The key is to communicate in a way that is automated but personal. This is one of the best-proven practices for gaining new clients. Automated messages are great because of their efficient nature, but they cannot just be robo-calls/texts; there needs to be a level of interaction with the patient to build trust. With the assistance of the right software support offering AI solutions to personalize communication, patients will feel cared for and engaged, even from an automated solution.
4. Use Data
Analytics can help tell the story that you want others to hear and can help you find the right audience to talk to. It can also help to know which messages “stick” with which groups. Finding the right support when it comes to analytics is critical. The ROI for investing in digital tools to track this can be tricky, especially if you are planning for slow and steady growth. Three new clients a month might bring in less than a data-analysis marketing professional. Another cost-affordable solution is to track analytics through your web-hosting service yourself. Whether you have Wix or Google Site, these metrics are embedded in the web tools and can be used with a minimal amount of training. If large-scale growth is the goal, investing in professionals in this area makes sense. Using this data works; investment in this area merely depends on the end goal.
5. Rock the Online Reviews
Strong ratings on Google or other search engines are critical to being “found” online, as new clients are looking for chiropractors. What impact can a client who is unhappy with a current provider make with a negative online review? That same person will be the one reading other reviews to find a new doctor. A solution like Zingit offers a unique strategy. Clients are selected to receive requests to complete a review, and these communications, being systematic in nature, produce tremendous results for chiropractic clinics looking to grow.
These are five of the best ways to get more chiropractic patients. Through the smart use of technology, goal setting, analytics, and online reviews, chiropractors can retain their current clients and gain new patients to scale to their ideal size.